IFCO
Merchandising merchandising

The right produce packaging is critical to connecting with shoppers and increasing sales. Consumers want an attractive display, high-quality product, and point-of-sale information. IFCO's RPCs and complementary merchandising solutions are the most effective way to meet shoppers' needs and gain the Fresh Market Advantage™.

High-impact RPC merchandising solutions engage shoppers and boost produce sales.

IFCO has developed innovative RPC merchandising solutions that provide retailers and growers with the Fresh Market Advantage™. These solutions successfully combine the right RPC design, efficient supply chain logistics, and impactful retail merchandising support to engage shoppers and boost produce sales. Our merchandising solutions were developed in concert with leading North American retailers and growers to ensure requirements of the supply and demand sides of the industry are met with the ultimate goal of increasing fresh produce sales for RPC users.


Wrap
Wrap
  • Flexible 13 oz. vinyl wrap covers freestanding stacked RPCs
  • Easy solution to showcase commodities, brands or in-store promotions
  • Printed on 1 side, black backing, with reinforced stitching and Velcro® closure
  • Easy to use, re-use and clean; rolls for easy shipping and storage
  • Dimensions: 30" H x 80.5" W
View RPC Wrap
Installation Video

Channel Banner
Channel Banner
  • Reclined sign holder easily attaches to RPC walls with two banner clips (included)
  • Signs display at 20 degree angle from flat surface, provides appropriate view on inclined RPCs
  • Print card with custom messaging in-store, install easily into "C" channel of sign holder
  • Sign holder fits either long or short side of RPC
  • Constructed of ABS plastic, FDA approved for food contact
  • Sign channel dimension fits one-third of standard 8.5" x 11" card stock width

Channel Sign
Channel Sign
  • Upright sign holder easily attaches to RPC walls with two banner clips (included)
  • Signs display at 60 degree angle from flat surface, approaches 90 degree angle on inclined RPCs
  • Print card with custom messaging in-store, install easily into "C" channel of sign holder
  • Sign holder fits either long or short side of RPC
  • Constructed of ABS plastic, FDA approved for food contact
  • Sign channel dimension fits one-third of standard 8.5" x 11" card stock width

Versa Clip
Versa Clip
  • Versatile sign holder clip can be positioned anywhere along long and short sides of RPC walls
  • Sign holders attach either parallel or at 90 degree angle to RPC walls
  • Modular clip system easily holds many sign configurations
  • Constructed of black MDPE and is FDA approved for food contact
  • Single clip holds 3" x 5" sign, multiple clips hold up to 4" x 14" signs

X-Divider
X-Divider
  • RPC interior divider separates small commodities (specialty peppers, onions, etc.) into 2 or 4 separate areas
  • Panels interlock for strength, durability and flexibility with slotted connection
  • Optimized for use with IFCO RPC models 6411 and 6413 ("N" or "LL" models)
  • Constructed of black polypropylene and is FDA approved for food contact

Freestanding RPC Display
Freestanding RPC Display
  • Provides secondary produce display for any in-store location
  • Use for promotions, feature items or product tie-ins in non-produce locations
  • Display racks hold individual RPCs with replaceable graphic panels on 4 sides
  • RPCs drop into metal rack structure
  • Easy access from front and back
  • Dimensions: 63" H x 26" W x 19.18" D

For additional information regarding IFCO's FMA™ merchandising solutions, contact Susan Atwater.
Shoppers find produce displayed in RPCs to be fresher and of higher-quality.

A study conducted in December 2012 asked US grocery shoppers about their preferences between produce displayed in RPCs and the same produce in cardboard boxes. The study found that shoppers perceive produce displayed in RPCs to be fresher, higher quality.

  • 76% say RPC displays are more attractive
  • 60% think produce displayed in RPCs appears fresher (25% - no difference)
  • 61% think produce displayed in RPCs appears of higher quality (27% - no difference)
  • 51% said they would pay more for produce displayed in RPCs (39% - no difference)
  • 68% said they would prefer to shop RPC displays (18% had no preference)

When asked "Why do you prefer [your preferred] display?", respondents who preferred RPC displays frequently mentioned the display container specifically as the reason for their preference, while respondents who preferred corrugated displays only rarely cited the boxes themselves as the reason for their preference.

The most frequent adjectives used to describe the RPC displays and produce in them were variations of: clean, organized, neat, and fresh.

For a copy of the study results, contact Hillary Femal.