The right produce packaging is critical to connecting with shoppers and increasing sales. Consumers want an attractive display, high-quality product, and point-of-sale information. IFCO's RPCs and complementary merchandising solutions are the most effective way to meet shoppers' needs and gain the Fresh Market Advantage™.
High-impact RPC merchandising solutions engage shoppers and boost produce sales.
IFCO has developed innovative RPC merchandising solutions that provide retailers and growers with the Fresh Market Advantage™. These solutions successfully combine the right RPC design, efficient supply chain logistics, and impactful retail merchandising support to engage shoppers and boost produce sales. Our merchandising solutions were developed in concert with leading North American retailers and growers to ensure requirements of the supply and demand sides of the industry are met with the ultimate goal of increasing fresh produce sales for RPC users.
A study conducted in December 2012 asked US grocery shoppers about their preferences between produce displayed in RPCs and the same produce in cardboard boxes. The study found that shoppers perceive produce displayed in RPCs to be fresher, higher quality.
When asked "Why do you prefer [your preferred] display?", respondents who preferred RPC displays frequently mentioned the display container specifically as the reason for their preference, while respondents who preferred corrugated displays only rarely cited the boxes themselves as the reason for their preference.
The most frequent adjectives used to describe the RPC displays and produce in them were variations of: clean, organized, neat, and fresh.
For a copy of the study results, contact Hillary Femal.